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eISSN: 1643-3750

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Mass-media and the transplantation crisis: The example of Poland

Ewa Misterska, Maciej Glowacki, Zbigniew Wlodarczyk

Med Sci Monit 2010; 16(8): RA171-176

ID: 881093


Organ transplantation is a treatment method that is very sensitive to public opinion. Information regarding misconduct in the recovery and transplant of organs very often leads to a definite decrease in the numbers of operations. In 2007 in Poland, the national media reported numerous controversial transplantation incidents. Directly after these occurrences, the number of transplantations fell sharply. Public opinion worsened as did the level of trust placed in doctors. Social psychology explains the mechanisms responsible for this phenomenon through the notion of cognitive schemata. Their permanence is explained through selective perception, memory and the effect of persistence.

This paper has been published under Creative Common Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) allowing to download articles and share them with others as long as they credit the authors and the publisher, but without permission to change them in any way or use them commercially.
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